Fact Find
We conduct a deep dive of the project at hand and the organization:
- Study organization and corporate team culture
- Study the Marketing Organization to develop an assessment of past and on-going digital, social and on-ground marketing initiatives, campaign collateral and communication pieces.
- Interview key business leaders
- Study value proposition and identify gaps if any
- Past challenges and successes
- Develop an outline to achieve project deliverables
Strategic Plan
Work closely with internal teams to develop an execution plan to achieve project objectives with a focus on
- Sales Support
- Marketing Support
- Community Engagement
- Diversity, Equity & Inclusion Framework
- Training key stakeholders and partners
Execution and Roll Out
- Execute an enterprise wide rollout of the strategy
- Continue working with leadership in refining the value proposition