Our Approach

01

Our Approach

02

Our Approach

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01

Fact Find

We conduct a deep dive of the project at hand and the organization:

  • Study organization and corporate team culture
  • Study the Marketing Organization to develop an assessment of past and on-going digital, social and on-ground marketing initiatives, campaign collateral and communication pieces.
  • Interview key business leaders
  • Study value proposition and identify gaps if any
  • Past challenges and successes
  • Develop an outline to achieve project deliverables

02

Strategic Plan

Work closely with internal teams to develop an execution plan to achieve project objectives with a focus on

  • Sales Support
  • Marketing Support
  • Community Engagement
  • Diversity, Equity & Inclusion Framework
  • Training key stakeholders and partners

03

Execution and Roll Out

  • Execute an enterprise wide rollout of the strategy
  • Continue working with leadership in refining the value proposition