Focus Areas: Integrated Marketing strategy & audits, Sales distribution strategy, recruiting strategy, multicultural marketing & training).
Sales Distribution Strategy
Working with corporate clients to identify gaps within their distribution process and collaborating with different stakeholders within the organization to streamline the distribution process for maximum efficiency, exponential business growth and increased revenue generation.
Market Research & Opportunity Mapping
Working with clients in conducting primary and secondary research to identify potential blue ocean multicultural market opportunities. This also includes conducting feasibility studies, situational analyses, competition mapping, PESTEL analysis, STP analysis etc. to demonstrate the viability of expansion plans and new market penetration strategies.
Marketing Organization & Capabilities Development
Helping clients transform their existing marketing organizations and build resources and capabilities that will help them scale their operations and achieve long term growth in the multicultural markets.
Multicultural Recruiting Strategy
Collaborating with companies to understand their internal / organizational diversity and external diversity in terms of the consumers they serve. Developing customized strategies and tactical plans for companies to attract and retain diverse employees and customers.
Omni-channel Marketing Strategy & Brand Management
Collaborating with clients to develop an integrated multicultural marketing strategy across media channels and platforms, to establish them as first movers in the Diversity, Equity & Inclusion space. We also work closely with them in aligning their Brand values and positioning with their DE&I initiatives.
We have executive coaching available for your next generation of leaders or to work with your existing leaders on a weekly or monthly basis.